Selling the Dream Book Review
Selling the Dream: The Billion-Dollar Industry Bankrupting Americans
by Jane Marie
Ginasbookreport Rating: ⭐️⭐️⭐️⭐️
Genre: Non-Fiction
Read This If You Love: The Dream podcast / Cultish by Amanda Montell
"...as many as 99 percent of those who do join [MLMs] make no money or even lose money."
Selling the Dream by Jane Marie is an exploration of the MLM (multi-level marketing) industry and dives even deeper than her hit podcast The Dream. If you have ever received a message from a former classmate who is looking to help you "build your dream life" or "become your own boss" and you just rolled your eyes until they stuck, then this is a book (and podcast) for you. How and why do these companies prey upon mostly women who are looking to make extra money to help their families? What tactics are applied to get smart people to sign up, pay a huge fee, and then get trapped in the cycle of needing to sign up more and more people each month to even come close to breaking even? How do these companies practice such immoral and unethical business practices, but continue to operate without any interference from the government?
If I see a book or podcast from Jane Marie, I'm reading or listening to it. With wit and humor, she tells important stories and peels back the layers of how regular people are fleeced by questionable companies. Jane Marie is a seasoned journalist who puts out well-researched and documented material. Is the book as good as the podcast? No, is the short answer. It lacks the interview voices that Jane Marie does so well in audio form. However, it is an important book if you are looking to better understand this topic.
Side note: I learned soooo many interesting facts about well-known companies in this book.
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